Branding is a big buzz word right now in business and in literary circles. Before I get too far into it, let’s clear things up — I’m not talking about the kind of brand on the backside of cattle. Your personal brand is not Ponderosa or Triple G Ranch. No, your personal brand is who you are as a writer, businessman or celebrity. When people see your personal brand, they know what they’re going to get. Hopefully it’s something they want cause, then you’ll be a gabillionaire.Certainly Martha Stewart is the pioneering example of personal branding. She’s a person, she’s a magazine, she’s bed sheets, really the epitome of a personal brand. You know her name is going to be attached to “good things” with a Connecticut kind of feel.

 But personal branding isn’t limited to the house and home……continue reading…