We’ve had a break of sorts from the blog while we (more later) spend our time working for our community. It was a breather from the blog but now we’re back. It’s a good time to reassess our beliefs about this blog, it’s vision, voice and mission. We convened a team of market researchers and demographically varied consumer panel to make sure our marketing message is on target. Just kidding – we’re just winging it here’s what we ARE going to do.

1. Stick with it. We may not be our “goal weight” but we believe in never saying “ah eff it” and we’re going to keep plugging with diet and exercise.

2. Stay Cheeky. We’re irreverant. That’s who we are. Every diet article we write is through the eyes of two women who can’t help but laugh whether we’re mocking the “cleanse” or tripping through “Zumba.” Laughing is how we roll. We hope it helps you laugh in the face of diet trip ups too.

3. Share. We’re going to be working harder to find other blogs, writers, dieters, and even products that are helping us through and bring them to you! If you’ve got a favorite diet blog or idea. Let’s us know and we’ll work to spread the lurv.

4. Unscribe to Goop. Yeah this isn’t really part of our “mission statement.” We subscribed to Gwyneth Paltrow’s lifestyle newsletter because we figured she might then become our best friend and/or we’d finally become model thin AND tall n’stuff. Perhaps she could introduce us to her BFF Madonna? But while Gwyneth seems very nice her advice isn’t cutting it for us and it is sort of making us depressed SO we’re un-GOOPed.

5. Okay so back to our mission -we are going to be YOUR RESOURCE for having a good time while dieting. Hear that universe – we’re “secreting that” right now. You’ve been served universe.

And in the spirit of summer vacation… let’s travel light and only bring the things MOST important to you.